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EP97 – Succeed with an SEO Expert (Brandon Leibowitz)

“Social media is just a way to put a face behind the company and build trust. But if you’re looking to get new clients, social is probably not the place to go. You got to take a step back and think about if you’re looking for your product or service, where would you go. And that’s where you need to be, you don’t need to be everywhere, you just need to be in front of your audience at the right moment.” – Brandon Leibowitz Welcome to The Jimbo Paris Show #97 – Succeed with an SEO Expert (Brandon Leibowitz) For the past 14 years, I have been helping websites rank higher on Google using SEO strategies. I have helped hundreds of websites rank for hyper-competitive keywords that convert into sales and leads. I received my Bachelor of Science in Business Marketing for California State University of Long Beach. My name is Brandon Leibowitz and I run and operate SEO Optimizers. We are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc. I got my start in digital marketing in 2007 after graduating from college with my degree in Business Marketing. In my first job, I handled the marketing aspects of an e-commerce website. The company that I worked for was a national e-commerce brand that had recently built their website and was looking to bring more traffic to it. I had no idea what I was doing and neither did they. I spent a lot of my time reading books and joining digital marketing forums to learn as much as possible about this new type of marketing. I helped them with the following tasks: search engine optimization, email marketing campaigns, creating an affiliate program, optimizing paid ads on Google AdWords, setting up social media profiles, and a bit of web design. You could say that I wore a lot of hats working for this company. In 2008, I realized that most businesses would need a website to stay competitive in the future. Having a website is only one piece of the puzzle. Ultimately, they need someone to help market their website to bring in traffic that will, in turn, convert to clients. I made the decision to stick with digital marketing and since then have started my own company, SEO Optimizers. A friend of mine built me a website in exchange for doing SEO for his insurance website. I got him ranked above government websites for all of his major keywords.